A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
- Steve Jobs Quote

Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?
- Steve Jobs Quote

Design is not just what it looks like and feels like. Design is how it works.
- Steve Jobs Quote

I think we're having fun. I think our customers really like our products. And we're always trying to do better.
- Steve Jobs Quote

I wish him the best, I really do. I just think he and Microsoft are a bit narrow. He'd be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.
- Steve Jobs Quote

It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now.
- Steve Jobs Quote

Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.
- Steve Jobs Quote

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
- Steve Jobs Quote

The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
- Steve Jobs Quote

To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines.
- Steve Jobs Quote


You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
- Steve Jobs Quote