But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.
- Jay Chiat Quote

Eighty percent of what everyone's talking about never happens. I don't mean in terms of product development that's happening right now, I'm talking about the far-flung visions of the future.
- Jay Chiat Quote

First, this isn't about telecommuting, because we still have offices that people will come to regularly when they need to brainstorm together, meet with clients, or do research in the library.
- Jay Chiat Quote

I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.
- Jay Chiat Quote

If you really think about it, when watching television, you have product placement all the time.
- Jay Chiat Quote

In the '20s they were telling us wed all have our own private plane and take vacations to the moon.
- Jay Chiat Quote

One is that that's the way we started and we thought there would be more value and less confusion if the business model was just based on delivering news that's of value to Web sites.
- Jay Chiat Quote

Our technology is very scalable. Our software can accommodate enormous numbers of clients. It's a marvelous opportunity. We'll keep developing products.
- Jay Chiat Quote

Research we've done seems to indicate that people who are on the Net like the idea that they don't have to leave what they are reading to go buy something.
- Jay Chiat Quote

Second, we're spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We're spending more money to write our existing information into databases or onto CD-ROM.
- Jay Chiat Quote

Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because they have a real need to use technology.
- Jay Chiat Quote

The intellectual architecture means focusing on doing great work instead of focusing on agency politics.
- Jay Chiat Quote

Transferring successfully to the next generation means producing work that's as good as or better than the work of the first generation that founded the agency.
- Jay Chiat Quote

We don't have titles on our business cards. No one really gets any special treatment. No one gets a corner office to put pictures of their family and their dog in.
- Jay Chiat Quote

We set up a beta site, a test site, with movie, music and book reviews. If you're reading them and you want to buy a book or a ticket for a movie that's reviewed on the site, you can do that without leaving our site.
- Jay Chiat Quote