An idea that is developed and put into action is more important than an idea that exists only as an idea.
- Edward de Bono Quote

Argument is meant to reveal the truth, not to create it.
- Edward de Bono Quote

Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.
- Edward de Bono Quote

Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
- Edward de Bono Quote

Humor is by far the most significant activity of the human brain.
- Edward de Bono Quote

I must say, I don't feel very qualified to be a pop star. I feel very awkward at times in the role.
- Edward de Bono Quote

In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better.
- Edward de Bono Quote

In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures.
- Edward de Bono Quote

It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them.
- Edward de Bono Quote

Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
- Edward de Bono Quote

One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
- Edward de Bono Quote

Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.
- Edward de Bono Quote

Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car.
- Edward de Bono Quote

Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.
- Edward de Bono Quote

The need to be right all the time is the biggest bar to new ideas. It is better to have enough ideas for some of them to be wrong than to be always right by having no ideas at all.
- Edward de Bono Quote

To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field.
- Edward de Bono Quote

Unhappiness is best defined as the difference between our talents and our expectations.
- Edward de Bono Quote