Joseph Simmons (Reverend Run) Quotes

Yeah, we were the first to do it with �Rock Box,� and then we made �King of Rock,� and finally �Walk This Way� was the biggest.
(about mixing Rock and Rap)

Uh, it�s just intentional to make what I make, to do what I do, to do what I�m put on this earth to do. So it was a very simple process because I just did...me. I was inspired by me, and that whole Run-DMC type of Rick Rubin-ish, Russell Simmons, Larry Smith era, where we made these types of records, and I just went there and camped out there and made records from that day.

They didn�t expect me to go this route. No side artists, no great new expensive producer. Made it in about a month. Well, ten days, but I had to mix it over the next month or so. It was very easy and very convincing to L.A. Reid and others that were, like, �Wow, what is this?�

Lyor Cohen was, at that time, the president of DefJam; he said, �I got this young kid, he�s pretty good. I believe he�s gonna be the next thing.� I took him, grabbed him, and didn�t let him go. We had great chemistry together and it worked out beautifully.