A store's best advertisement is the service its goods render, for upon such service rest the future, the good-will, of an organization.
- James Cash Penney Quote

As a rule, we find what we look for; we achieve what we get ready for.
- James Cash Penney Quote

Clock watchers never seem to be having a good time.
- James Cash Penney Quote

Courteous treatment will make a customer a walking advertisement.
- James Cash Penney Quote

Determine to do some thinking for yourself. Don't live entirely upon the thoughts of others. Don't be an automaton.
- James Cash Penney Quote

Do not primarily train men to work. Train them to serve willingly and intelligently.
- James Cash Penney Quote

Every man must decide for himself whether he shall master his world or be mastered by it.
- James Cash Penney Quote

Honor bespeaks worth. Confidence begets trust. Service brings satisfaction. Cooperation proves the quality of leadership.
- James Cash Penney Quote

I believe a man is better anchored who has a belief in the Supreme Being.
- James Cash Penney Quote

I believe in trusting men, not only once but twice - in giving a failure another chance.
- James Cash Penney Quote

I never trust an executive who tends to pass the buck. Nor would I want to deal with him as a customer or a supplier.
- James Cash Penney Quote

I was long brought up to think that it was nothing short of a crime to miss a sale.
- James Cash Penney Quote

It is always the start that requires the greatest effort.
- James Cash Penney Quote
It was always my practice to train salespeople under my direct supervision, and to treat children with the utmost consideration.
- James Cash Penney Quote

Luck is always the last refuge of laziness and incompetence.
- James Cash Penney Quote

Men are not great or small because of their material possessions. They are great or small because of what they are.
- James Cash Penney Quote

No company can afford not to move forward. It may be at the top of the heap today but at the bottom of the heap tomorrow, if it doesn't.
- James Cash Penney Quote

No matter what his position or experience in life, there is in everyone more latent than developed ability; far more unused than used power.
- James Cash Penney Quote

Salesmanship is limitless. Our very living is selling. We are all salespeople.
- James Cash Penney Quote

Salesmanship, too, is an art; the perfection of its technique requires study and practice.
- James Cash Penney Quote

Selling is our No. 1 job. Never get away from selling a lot of merchandise personally. The more you sell the more you learn.
- James Cash Penney Quote

Success cannot come from standstill men. Methods change and men must change with them.
- James Cash Penney Quote

Success will always be measured by the extent to which we serve the buying public.
- James Cash Penney Quote

The best of merchandise will go back to the shelf unless handled by a conscientious, tactful salesman.
- James Cash Penney Quote

The best teamwork comes from men who are working independently toward one goal in unison.
- James Cash Penney Quote

The five separate fingers are five independent units. Close them and the fist multiplies strength. This is organization.
- James Cash Penney Quote

The Golden Rule finds no limit of application in business.
- James Cash Penney Quote

The keystone of successful business is cooperation. Friction retards progress.
- James Cash Penney Quote

The problem with the bronco is to get on and stay on. This is the problem with the Golden Rule-to understand and apply.
- James Cash Penney Quote

The thought in my mind was that I must be a good merchant. If I were a good merchant, the rest would probably take care of itself.
- James Cash Penney Quote

Theory is splendid but until put into practice, it is valueless.
- James Cash Penney Quote

There has never been a time when a career in the Penney Company was not a challenge that brought out the best in a man.
- James Cash Penney Quote

Too many would-be executives are slaves of routine.
- James Cash Penney Quote

We can serve our customers well only if our buying jobs are right. You cannot sell if you haven't ordered wanted goods into your store.
- James Cash Penney Quote